Lookout mobile blog
AFL & NRL Sponsorship Rationale
March 12th, 2010 by Daniel Kagan
 We have received a few comments regarding the use of the carsales.com.au sponsorship model and wanted to explain our point of view. Firstly, the 2009 AFL and NRL apps were purchased for that season only – any new update would of been charged for in 2010 - we apologise if this has caused some confusion and frustrations. Our 2010 objective was to deliver more value and footy content to the user by offering an improved product with the objective of delivering a free app. We felt that the user had the right to free footy content via their iPhone. That’s why we have got the sponsor on board – to fund these imporvements, plus our time and energy. When incorporating the sponsors brand we have been very minfdul of the delicate balance required in serving the needs of users and the sponsor. We believe we have struck a good balance but are open to suggestions. Please email all suggestions to info@lookoutmobile.com 
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Aussie Rules LIVE – 2010
March 11th, 2010 by Patrick Fitzgerald
Where to start? Firstly, the 2010 Aussie Rules Live has been made free with the full support of www.carsales.com.au. With their support we have been able to make significant improvements to the app, buy more stats from Champion Data and best of all, make it FREE for users in 2010. So whats new? *** Footy tips integration (www.footytips.com.au) *** AFL Today: get all the relevant information for your team in one place. Includes recent footy news during the week and instant access to scores, margins and time of games during the weekend. *** Stats Central: 10 year history of Brownlow winners, drafts, All Australian teams and so much more *** In app game previews from Contested Footy *** Dreamteam AND Supercoach builder and scores *** 2009 features like live text commentary, scoring worm, goal scorers, ladder and full fixtures remain.
2010 improvements:
New server – there has also been a significant improvement behind the scenes with the investment of new servers and some clever new data packaging – you’ll notice the scores, fixtures and ladder loading much faster in 2010. And best of all its version 1 with more updates to come in the coming weeks. For constant updates head to our Twitter page – http://twitter.com/aussieruleslive. 
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Rugby League LIVE – 2010
March 11th, 2010 by Patrick Fitzgerald
Firstly, the 2010 Rugby League Live has been made free with the full support of www.carsales.com.au. With their support we have been able to make significant improvements to the app, purchase more content and best of all, make it FREE for users in 2010 Whats new? Firstly, all the great features from 2009 are still included :
The most notable change in 2010 is how the app looks. We wanted to move away from boring tables of data and make the experience more engaging and exciting. We hope you like it as much as we do.
NRL Today – a big focus for us in the 2010 season was bringing scores and fixtures to rugby fans sooner. With the ‘NRL Today’ section, we have included a blackboard that will display the most recent rugby news during the week. On weekends, it comes to life giving you instant access to live matches, actual margins and time of game. The same blackboard in the ‘My Team’ page will give you quick access to previous and next game information. Thanks to footytips.com.au we’ve been able to bring you a quick and easy way to enter your rugby tips each week. So there will be no excuses for forgetting to tip in 2010. There has also been a significant improvement behind the scenes with the investment of new servers and some clever new data packaging – you’ll notice the scores, fixtures and ladder loading much faster in 2010. Best of all, this is just version one for 2010. Stay tuned for even more great features when the season kicks off…
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