Marketing Magazine – June 2009 Edition

June 15th, 2009 by Patrick Fitzgerald

The mobile handset is continually referred to as our society’s ubiquitous device, with consumers frequently described as being ‘always on’. then wy are marketers reluctant to use it? Lookout Mobile’s Daniel Kagan assisted in discovering the answers.

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Nokia Australia’s N97 launch event invitation

June 10th, 2009 by Patrick Fitzgerald

Aussie Rules Live was used to promote the Nokia Australia launch of the Nokia N97 and Nokia’s exciting new Ovi Store.

The photo is of Daniel and Merrick Watts.

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Twenty20 World Cup

June 3rd, 2009 by Daniel Kagan

We recently completed and uploaded a World Cup Twenty20 iPhone application. The application provides live ball-by-ball statistics, group tables, squads, fixtures (location and time), team information and final squad. In addition, news is integrated into the application.

Besides the disappointment of the Aussies not winning the World Cup, we were definitely happy with the uptake and success of the application. The fast pace of the twenty20 format blended itself into the app well, with stats indicating a massive refresh spike during live games.

Release date: 3^rd June 2009

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