Lookout Mobile are proud to announce the official 2010 Melbourne International Arts Festival iPhone application – Australia’s premier celebration of international performing and visual arts and Melbourne’s flagship cultural event held from the 8^th – 23^rd October 2010.

The 2010 iPhone Application is an update from the 2009 version and includes a cleaner and polished design with retina display images -it looks great on the iPhone 4. A one-touch share feature includingTwitter, Facebook, email and SMS has been integrated into all events.

As per 2009, full program information including performance details, pictures and directions via built in Google Maps are included, with push notification and favourites section.

Click here to download the 2010 Melbourne International Arts Festival’s free iPhone app.

Jetlag Travel – bringing the world to your iPhone with unexpected surprises around every corner and page. The application gives you access to 20 countries you’ve never heard of before, including Gastronesia, Despotswana, Boguslavia, and Missuniversuala. All without leaving the safety of your iPhone. Look out for the special extras like learn to speak Aljezerian, audio tour of Phaic Tan’s Royal Palace and Molvania’s entry in the Eurovision song competition.

To download the lite version click here and download the full version, click here.

For this application we included high resolution pictures specifically for use on the new iPhone 4. It certainly does look amazing on the new screen resolution.

This application is a free download from the app store, so take a look and head down to some of the great events.

Federation Square is Melbourne’s meeting place – a landmark cultural and entertainment destination where Melbournian’s and visitors gather. Locals have embraced “Fed Square” as a true reflection of their city, with rich cultural experiences, a diversity of places to eat and drink, unique shopping and a wealth of information to welcome visitors.

And with over 2,000 events a year, there’s always something happening at Fed Square. From free outdoor concerts to major multicultural festivals, art exhibitions to wine tasting, you can stay up to date with this handy “What’s On” application which will tell you exactly what’s happening and where to find it.

Aussie Rules Live HD – July 2010 Melbourne CocoaHeads

As a member of the DLA program, you have access to some of the world’s best training around the clock. At the heart of the program is a world class online portal with extensive e-Learning from leading business schools, academics, researchers and CEOs globally. The role of the iPhone application is to give the Deloitte Leadership Academy clients further access to its program / content via a mobile platform.

The Leadership Academy consists twelve core competencies that form the foundation of the program. To get a taste of the program, you can download a ‘Free Lite’ version by clicking here:

We have been working around the clock for the last 4 weeks to get this app ready and we are ecstatic to see it live in the App Store. A massive thanks to Carsales.com.au for making this free to all our great users!

Plus, we are being featured by Apple this week (19th July 2010):

Next was working out what do with the device and this has been an ongoing adventure. For example, I spent  the last week up north and found that I would use my iPad for reading the newspaper, checking emails,  downloading and watching Mad Men season 3 (best series of all time) and playing Real Racing. The device  just works, especially when you are lying back, sipping on your coffee and looking out at the view. Coupled  with my home and office use of the device, I have come to one clear conclusion. The device  is truly a content device and I cannot see myself using it for any other purpose than to read, watch and play. I  tried sending emails but found it a little frustrating and i tried writing documents via Pages and  lost interest  after 5 minutes. However, as soon as I opened the web, explored ‘The Age” or just surfed, I found  the  experience seamless and instant.  In addition, I found myself downloading a heap of podcasts and TED  talks  (www.ted.com/)and found the viewing experience to be a delight.

The iPad App Store: I have not been too excited on this front. There is a long way to go and for the success of the device, the App Store needs to improve. I have found a lot of the newspaper apps to be underwhelming with the New York Times disappointing me most. The app as Steve Smith describes ‘just curates a few sections of the newspaper/Web site and pastes select stories into a nondescript pair of screens for four main sections’. To me, the app is confusing. On the flip side, AP News and BBC news, caters to the iPad touch interface with a set of clear, animated and floating rectangular tiles for easy access to articles – they have done a great job utilising the native interface the iPad offers. It will be interesting to see which design formula works but I have no doubt that a user friendly newspaper app will be achieved with a lot of trial and error with a heap of effort and time.

From here it will be very interesting to see how succssful the iPad will be. Frank McPherson cited a few relevant metrics to go by (http://bit.ly/a2ldU7). Firstly, will the iPad impacts personal computer sales…? ‘If there are significant decreases in PC sales and high iPad (and other tablet computer) sales, then clearly the iPad will have had an impact on redefining personal computing’.  The second measure will be, ‘how many people buy an iPad or other tablets who never had, nor will, buy a personal computer’. This measure will illustrate whether the device draws ‘people to personal computing in a way that actual PCs were not able to achieve’.

In anycase, I have had not received one negative comment from family, friends and clients when I hand over the device to them for a play. In fact, everyone has been blown away.

However, the most exciting part of the week was getting our hands on our first iPad (second iPad coming later this week). What a device! More thoughts to come in a future blog post but here are a few photos of the team having a little fun with our new toys.

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