Lookout mobile blog
Lookout Mobile in the news
August 11th, 2010 by Daniel Kagan
 Lookout Mobile were interviewed by the Stonnington Leader about their number 1 Aussie Rules Live app and a few other important apps.
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Preloaded Apps onto 25,000 Nokia N97 Mini
April 27th, 2010 by Daniel Kagan
A major event milestone occured at Lookout Mobile last month and that was the release of the new Nokia N97 Mini phones. We cannot lay claim to building this device but what we can claim is that 25,000 units have been shipped around Australia with our popular Aussie Rules Live application and Rugby League Live applications. It is great for Nokia to recognise local content and we can only hope this is the beginning of a strong relationship with local mobile application developers and Nokia Australia. We also were featured in a current out-of-home advertising campaign that run throughout both Melbourne and Sydney during March 2010.
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iPad and Apple’s World Domination
February 9th, 2010 by Daniel Kagan
Great article from The Age’s Garry Barker looking into Apples new iPad and its current and future position in the mobile and e-reader marketplace. It was also great to contribute to this article with Daniel giving his opinion on the iPad and why there is no camera. Click here for the full article.  Lookout Mobile -Daniel Kagan mentioned
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Aussie Rules Live Top 2 App of 2009
December 21st, 2009 by Daniel Kagan
We are very proud to announce that Aussie Rules Live has been acknowledged by Apple as the top 2 most popular app in 2009. We were also number 7 in total gross. We would like to thank everyone for your great support and encouragement. Bring on 2010!
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2010 Media Survival Kit
December 18th, 2009 by Daniel Kagan
Response here: as far as mobile applications go, any brand or product that provides good quality content, which is unique, exclusive or hard to find, and makes use of the integral attributes of a mobile – convenience, safety and connectedness – will ultimately be utilizing mobile in a really exciting way.
Here at Lookout Mobile, we have just completed the official iPhone application for the 2009 Melbourne International Arts Festival. The content component isn’t unique, as a patron can choose to lug around a hard copy festival program if they want to. What’s exciting about it is the convenience and connectedness the application brings to the individual. In addition, the functionality of the device is exciting. For instance, Apple’s iPhone brings a world of funky and useful functions to its native applications that, if programmed well, will blow the user away, causing a viral effect. Melbourne Arts Festival iPhone App utilizes the iPhone’s unique and exciting functionality with the implementation of push notification. This allows the user to be sent text messages informing them of late announcements, reduced price or free tickets and unique content specifically tailored to the iPhone user. And remember, excitement aside, consumers elect to be communicated with when downloading a mobile application. Usually, the consumer’s initial recognition of a brand or product is what initially compels them to download or purchase the mobile application. Hence, their initial experience is far more positive and expectation high, but be warned; the user’s experience can rapidly deteriorate if the mobile interaction is irrelevant or ultimately not ‘exciting’. We have found at Lookout Mobile, that if the mobile application doesn’t pass the first round of critics or download success, then your offering is ultimately doomed!
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Summer of Cricket on Nokia.com.au
November 25th, 2009 by Patrick Fitzgerald
The app includes the Australian International series against Pakistan & the West Indies. All forms of the game are covered – test matches, one day’s and the heart stopping Twenty20 matches.
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The Age Digital Life
November 3rd, 2009 by Patrick Fitzgerald
Next Big thing - click here to read in full. It was inevitable – iPhone apps for the Melbourne Cup. Both are on iTunes App Store, available for $3.99. The Race Book is a serious guide for punters, developed by Melbourne firm Media Banc and Lookout Mobile, the outfit that did the AFL footy app. It offers up-to-the minute information from RISA (Racing Information Services Australia) on all the races in the spring carnival through to November 21; individual races, track and weather conditions, the horses, the form and scratchings, and all the other data beloved of keen punters.
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Net Magazine Top 30 Mobile Companies in Australia
October 15th, 2009 by Patrick Fitzgerald
Nett Magazine has selected Lookout Mobile in their top 30 mobile companies. The list was segmented into categories with Lookout being in ‘news information and utilities’ section. Its always great to be recognised for your hard work, so thank you Nett 30 for including us in your list. We would also thank you, the users of our applications, especially our devoted fans of Aussie Rules Live & Rugby League Live iPhone applications. The success of these apps have opened many doors and given us the motivation and inspiration to keep on improving and pushing the boundaries of our work.
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Apple 1st Birthday celebration
August 25th, 2009 by Patrick Fitzgerald
Lookout Mobile’s Aussie Rules LIVE featured as part of the 1 year birthday for the App store.
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Nokia N97 Sporting Apps in The Age
August 10th, 2009 by Patrick Fitzgerald
The 4 page spread in Monday (Aug 10th 2009) Nokia utilized Lookout Mobiles 3 top sporting applications to promote its new N97 Smartphones. The 4 page spread was seen in The Age and Sydney Morning Herald.
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Marketing Magazine – June 2009 Edition
June 15th, 2009 by Patrick Fitzgerald
The mobile handset is continually referred to as our society’s ubiquitous device, with consumers frequently described as being ‘always on’. then wy are marketers reluctant to use it? Lookout Mobile’s Daniel Kagan assisted in discovering the answers.
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Nokia Australia’s N97 launch event invitation
June 10th, 2009 by Patrick Fitzgerald
Aussie Rules Live was used to promote the Nokia Australia launch of the Nokia N97 and Nokia’s exciting new Ovi Store. The photo is of Daniel and Merrick Watts.
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The Age Digital Life
April 16th, 2009 by Patrick Fitzgerald
Limewires digital writer Garry Barker interviews Daniel Kagan about the booming app industry. See the full article here
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In the 2010 Media Survival Guide (Niche Publications), Lookout Mobiles Daniel Kagan was asked to ponder the question ‘what brand or product do you think could be utilising mobile in a really exciting way?’
Our Australian Summer of Cricket Ovi application is currently featured on the 
